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             we care.


we care about a lot of things.

every day.

every night.


here’s one.

we care about type.

not set too wide or too close  or inconsistently

but just right.

with real ’ always – never those ugly '

we do it for ourselves, for our clients

and for the people who appreciate details, craft and nuance.


we care about people.

all people.

we care about ourselves, our vendors, our partners,

our clients, (duh)

but definitely most of all,

we care about the people in the world

who will be seeing, reading, watching, listening to

and experiencing our thinking and work.

so we put love, meaning and yes, care into every single idea.

ideas with deep and long, positive ripple effects for 

businesses and brands who want to make a serious,
meaningful difference.

we care about the world.

we care about the air, water, land, animals, food sources,

policies and media we all absorb.

and we care about the way we gather, interact, support

and join as societies.

we care about pleasantness,

the experience of love,

happiness, well-being, and the young culture values too.

but those call for another missive.

you’ll quickly find out we care about almost everything.
yes, there are some things we don’t care about.




                do you care?


we are the 1101 experiment.

global, Fortune 500 – experienced
business and brand consultants.
consultants with an aim.


an aim to work in partnership
with your business or brand,
via one deep question,
one inspiring insight,
one beautiful, socially audacious idea at a time. ​


all to help build your maximum
financial, ethical, social and cultural growth.


we have a simple credo:

we want our thinking and work
to be the absolute highlight of any person’s day.

we want our thinking and work to inspire,
touch and motivate human beings
with truth, goodness, emotional depth
and enduring meaning.

and all with great care.


 do you care what’s in it for you?


well, do you care about clarity, consensus and focus?
do you care about growth, scale, profit and
rapt public enthusiasm for your business and brand?


so first,
we can improve your business plans and models
to create increased growth and scale by owning
a fresh, powerful space in society and culture.

we can make your internal employee culture
more inspired, happy, healthy and inclusive,
bringing you more positive, collaborative energy, effectiveness

and public social appeal.

we can make your brand strategy more powerfully
human, emotional and true to your internal employee culture – which you had better care about.

we can provide highly disruptive tactical ideas
to differentiate, stand out and break through in
any media, place or space in life.


red type really works, doesn’t it? 

all to create true social enthusiasm and growth
based on your business and brand’s
focused, positive, enduring meaning in the world.

we work with businesses, brands, agencies,
CEOs, COOs and CMOs.
anyone who cares about what we care about.

which is what most of the world cares about.

so if “most of the world” is a good target audience,

and if “most of the world” is a decent customer base

for you, maybe we should talk.

and let’s be clear.

if you care more about data mining

than a human being weeping,
if you care more about a staff of people copying, pasting and sharing content online,

than someone suddenly realizing why they’re alive,

then bugger off already.





         so why only us?
and maybe why not us at all?


our strategic and innovation experience
includes the largest global brands and businesses,

entrepreneurial start-ups, governments,
NGOs and employee cultures of all sizes.

we’re fast, deep, deadly serious, passionate and
committed to your enduring success and growth
– that is, as long as you care, too.

and we are not for the heartless.

we will be happy to share case studies
and selected samples of our thinking,
where we are permitted to do so by our clients.

wait –did you miss the link to see our thinking?​ ​

last, if you like what we are saying and believe
we can help your business and brand grow, contact us.

or if you’re in a critical hurry, maybe even try this.
we’ll happily think and work our tails off
for your total success.


because we care. we really, really, really care.

or if you don’t like what we are saying, then don’t.
we don’t care how much money you have.




                                                     – paul macfarlane


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