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we have exactly what people want.

we think the things people want.

we make the things people love.

sound too simple?

actually it is simple, but not easy.

people want to be seen.

and we see them.

people want something interesting.

and we create interesting things.

people want things of real quality.

so we sweat the details.

people want beautiful things.

so we don’t do ugly.

people want love.

so we put love into everything.

(really, read all about that here.)

people want something that makes this a better, happier world.

and that’s what’s inside every strategy, idea and tactic we create. for every client, every project and every day of our lives.


maybe we have exactly
what you want.


we are the 1101 experiment.

global, Fortune 500 – experienced
business and brand consultants.
consultants with an aim.


an aim to work in partnership
with your business or brand,
via one deep question,
one inspiring insight,
one beautiful, socially audacious idea at a time. ​


all to help build your maximum
financial, ethical, social and cultural growth.


we have a simple credo:

we want our thinking and work
to be the absolute highlight of any person’s day.

we want our thinking and work to inspire,
touch and motivate human beings
with truth, goodness, love, emotional depth
and enduring meaning.

it is pretty simple.


you have to give people what they need.

before you get what you want.

we are the 1101 experiment.

passionate, deeply experienced global business and brand consultants, thinkers and doers in all media.

we get people excited, involved and enthused

for something deeply true in your business.


something beautiful, breakthrough and real.


something human.

something with endless, positive ripple effects

just waiting to make your business and brand

the hero of the world. 

just decide right now,

that you want to make someone’s day.
every day.
with everything you are and do

and then you win.

and that’s something you really want.



                                                     – paul macfarlane


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