WHAT WE ARE
Global brand strategists and consultants.
WHAT WE DO
Crack open business and social problems. Bring valuable insights, fresh thinking and light.
THE UNIVERSAL PROBLEM WE SOLVE
Meaninglessness. In brands, business, culture and society.
Enduring meaning. Significance. Value. Positive Innovation.
CLIENTS WE HAVE WORKED WITH
Anheuser-Busch, Levis, Daimler-Chrysler, Volvo, Puma, Manchester United, Nissan, The United Nations, NATO, U.S. State Department and many more.
General Manager smart division of Mercedes Benz USA
Some clients call us marketing consultants or business strategists.
We are also known and valued as writers, artists, philosophers, musicians and inspirers.
But most of all, we have a burning desire to be the most brilliant thinkers and fearless problem solvers in the world. We have an obsessive, all-consuming drive to serve this world in the most massive, effective, positive, enduring ways possible. From global brand successes to world peace – and everything in between.
The 1101 Experiment brings inspired thought and action to add light, meaning, value, love and beauty to global business, culture and life. We bring holistic solutions, resolutions and dissolutions, instilled with a world view towards a better, happier, healthier, more harmonious, abundant life for all.
(A fair warning from Sir Richard Branson)
We steadfastly, absolutely refuse to engage in any opportunities where the ordinary, average, expected, closed-minded "we've always done it this way" attitudes prevail. Not at any price.
The world is aching for new ideas and new solutions. Life is far too short for us to compromise on our values and vision.
– Earl Nightingale
We agree with Earl. Our work is designed to achieve three interrelated levels of 21st Century global success: Prosperity, Virtue and Compassion.
This means we'll work with you in creating and bringing significance, meaning and value wherever it's lacking – in brands, businesses, communities, nations and life itself.
We'll be committed to your enduring financial gains, promoting our common, positive values and spreading a tangible sense of universal love and understanding anywhere it's needed. Sometimes, fun is the answer. Sometimes, drama is the key. You'll prosper, you'll be seen doing the right thing and you'll be celebrated and magnified with social enthusiasm for your positive effects in the world.
VP/Marketing CustomerExperience SI Wireless
We consult with brands, entrepreneurs, organizations and entities anywhere, providing insights and strategic direction.
We occasionally provide other services including:
film, book publishing
See some of our client thinkinghere
ANY PROBLEM ANYWHERE
Our "Any Problem Anywhere" Videos Series is now in Season Two
Schedule a "Couch Session with Jonas and Paul"
The 1101 Experiment Couch Sessions are available in one hour or one-day packages. Perfect for our largest and smallest clients, it's a fast, easy, no-strings attached way to bring instant, fresh insights and analysis to your problem of the hour, day or lifetime. You get our minds, our time and a beautiful PDF of our resultant thinking. Send us an emailfor prices and scheduling.
OUR CORE BRAND DEVELOPMENT MODEL
Download our FREE PDF: "Heart, Body and Aura"
The Heart - fundamental values, beliefs and mission.
The Body - business model and ways to conduct.
The Aura - how to express yourself to your audience.
We are Jonas Bergvall and Paul MacFarlane.
Hire The 1101 Experiment today and let’s create something meaningful, valuable and beautiful in your business, your brand, your organisation, your community and your world. Positive innovation for the world.
Any problem. Anywhere.
For new projects, press enquiries, partnerships, examples and testimonials:
Jonas, Sweden +46 72-233 30 53
Paul, USA +1 314 3981453
Jonas provides the
He is an intuitive, deep thinker, ethnographer, philosopher, business strategist and more.
Paul supplies the
He is a strategist, world-class idea genius, writer, artist, speaker, teacher/trainer and more.